Safety and Efficacy Signals
Any complaint suggesting a potential adverse event, wrong active ingredient, or other safety-relevant issue is treated as critical and escalated immediately, regardless of how it was initially reported.
Quality Defects Without Immediate Safety Impact
Genuine product defects, such as an appearance abnormality or a suspected specification failure, classified as major and formally investigated even absent an apparent safety concern.
Cosmetic and Non-Quality Issues
Packaging or labeling issues with no bearing on product quality classified as minor, though still logged and trended to catch any recurring pattern.